mum’s secret director and naturopath Emma Just had all but given up on finding a product to help soothe her daughter’s itchy skin. Then a trip to New Zealand opened her eyes – and later opened doors. Here’s her story… What were you doing when you decided to create your own business? I was a […]
Defending PR in the media
Sometimes we get so wrapped up in the day to day running of our businesses, that we forget to stop and celebrate our successes. So today, amid a few exciting business wins in the past fortnight, I’m also celebrating exposure in some national press this week with an article about Defending PR in the Media. […]
The Making of An Entrepreneur: Parent Wellbeing
Jodie Benveniste knows the value of PR and social media, having used both successfully for her business Parent Wellbeing. She has appeared on national television programs through to top parenting magazines and even used the Facebook group option to help write one of her books. Here’s her story… What were you doing when you decided to […]
Why your PR campaign needs a social media strategy
Now, more than ever, public relations campaigns need to have a social media strategy around them. Why, you ask? The media landscape is changing, so without it you’ll likely gain less traction on your traditional campaign. When a journalist wants to do a story on you or your business, they’re going to Google you first. When […]
The Making of An Entrepreneur: Easy Peasy Kids
Nathalie Brown dipped into her Buddha money box to start up her business, Easy Peasy Kids. However, family commitments have caused a catch-22 situation when it comes to earning a wage from the business. Here’s her story… What were you doing when you decided to create your own business? I was a stay at home […]
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