I thought I would share a little of what being part of an event can do for your business from a publicity point of view. I will say up front, that being part of Mum Blogging Masterclass was never about gaining publicity for me. It was about teaching mums about blogging and social media and […]
2. of #BlogFor30: What is a blog?
When I started blogging on Three Li’l Princesses, I was a daily blogger. Seven days a week, without fail. Eventually, life took over and I had to cut back in a bid to find some balance. Oh, and the fact I started a second blog – this one. This month, I’ve taken on the 30 days […]
Defending PR in the media
Sometimes we get so wrapped up in the day to day running of our businesses, that we forget to stop and celebrate our successes. So today, amid a few exciting business wins in the past fortnight, I’m also celebrating exposure in some national press this week with an article about Defending PR in the Media. […]
16. #PRPrompts: Create an eNewsletter
I’ve written about this before, but an eNewsletter has more power than any social media platform. The reason is you already have a captive audience in your inbox who are guaranteed to see that you’ve “posted” something. It’s unlike Facebook, Twitter, Instagram, LinkedIn and Pinterest where your status is only viewable in a feed for […]
15. #PRPrompts: Build strong relationships
One of the greatest failings of businesses when doing traditional press, new media, social media and blogger outreach campaigns is the inability to create good relationships with influencers. That is, good relationships with journalists, bloggers and social media users. You can have the best press release or product in the world, but if you don’t have […]