If you’ve been gaining space on blogs, in magazines, newspapers, appearances on radio, television and more, consider creating a “media room or press page” on your website. This does a few things: it gives customers an idea of what you’re doing in the media, provides confidence in what you do and gives you credibility; if the media […]
8. #PRPrompts: Start a microblog
A microblog is ideal for those time poor business bloggers who can’t dedicate an hour to writing up a longer post on a regular basis. Google is constantly in search of new content from your site and microblogging is a way to achieve that. Its appeal also stems from the 140-character frame of mind we’re now in. Social […]
How to ignite your imagination to create compelling content for your blog
One of the really challenging things about writing a blog is trying to create compelling content for your blog. Among the most asked questions is: what to write? The possibilities are endless. Usually an hour brainstorming session conjures up more post ideas than a person can possibly fit into any given year. Here is a […]
Does your business need a marketing boost?
DURING the holiday break, I spent much of my time reading about the new ways of marketing in a bid to help my own business and my clients’ businesses. I’m now fully engaged and wanting to learn more. About the same time, I was asked to work with the University of Newcastle in promoting its […]
10 ideas for creative content for PR 2.0
SO, YOU can finally see the benefits of web public relations and getting your business featured on online sites. Well, I hope so, anyway. But what creative content do you offer them? The same rules of PR apply here – the content needs to be interesting, entertaining or educational. This is not about you and […]