I was chatting to a business owner last month who said she’d tried PR and it hadn’t worked for her. Delving a little deeper, I learnt she’d pitched the media once, with one press release, and determined that as a failure. What you need to know about public relations is it’s a marathon, not a […]
500 likers press release giveaway
On Friday the Mum PR Facebook page reached 500 likers. Oh, how I love a round number. It only seemed fitting I pull out a giveaway to celebrate such an occasion. There’s another real reason I’d love to crack open the champers. This week I’m launching a suite of new services that will continue to […]
How to ignite your imagination to create compelling content for your blog
One of the really challenging things about writing a blog is trying to create compelling content for your blog. Among the most asked questions is: what to write? The possibilities are endless. Usually an hour brainstorming session conjures up more post ideas than a person can possibly fit into any given year. Here is a […]
Australian Women and Social Media Survey 2011 Infograph
MANY of you may remember filling out the Australian Women and Social Media 2011 Survey last month for Kellie O’Brien Media (formerly Mum PR) and Brand Meets Blog. Well, today I’m happy to say the results are in. Here’s an infographic showing a snapshot of what Australian women are doing online. A whopping 708 of you […]
Does your business need a marketing boost?
DURING the holiday break, I spent much of my time reading about the new ways of marketing in a bid to help my own business and my clients’ businesses. I’m now fully engaged and wanting to learn more. About the same time, I was asked to work with the University of Newcastle in promoting its […]