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Find your hook to lure in the media

January 10, 2012 By Kellie O'Brien 5 Comments

magazine roll

LAST night I was writing this article as part of one of the lessons in the Get Your Business or Blog the Media Attention It Deserves eCourse and thought it was too good not to share here too. Now that we have our market determined and our media list done, we need to get onto […]

Filed Under: Press Releases Tagged With: marketing message, publicity

30 reasons to issue a press release

October 27, 2011 By Kellie O'Brien 3 Comments

reasons issue press release

EVER had one of those days when you feel like all the businesses or bloggers around you are gaining media coverage and you’re not? Then you take a look at your own business or blog and struggle to find a news angle? Interestingly, the comment I receive most in relation to PR is: “I want […]

Filed Under: Press Releases Tagged With: press release

How to write press releases: a step by step guide

August 2, 2011 By Kellie O'Brien Leave a Comment

press release step by step guide

IT’S easy to give tips and tricks on how to write a press release that gets results, right? What about the actual nuts and bolts of the release? How do you know how to structure the release, what information needs to be included and in what order? Well, here’s a step by step guide to formatting […]

Filed Under: Press Releases Tagged With: media release, publicity

How to write a press release that gets results

August 2, 2011 By Kellie O'Brien 3 Comments

How to write a press release that gets results

HAVE you ever put together a press release, sent it off and then… nothing? Without careful planning, a press release to traditional media may yield zero results. In this post, I want to share how to write a press release that gets you results via public relations writing tips. How to write a press release Journalists, […]

Filed Under: Press Releases Tagged With: media release, press release template

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