My eyes tend to pop out of my head like a cartoon characters when I’m confronted with a blog post that’s a big slab of grey text. While I’m more than happy to sit down with a good physical book (or even a Kindle book) to read such text, I find it hurts my eyes […]
Hook them early: the importance of your blog post opening
Ever thought about a comedian and how their entire performance can die with that opening joke? Or a movie that fails to hook its audience in the first scene, so they tune off and never get to the great plot twists and tear-jerker closing scene? It’s the same with writing a blog post introduction or blog […]
The Making of An Entrepreneur: Caro and Co
Following the success of her book Small Fry Outdoors – inspiration for being outside with kids, freelance writer Caro Webster realised people were hungrier than ever for information on how to keep kids connected to nature. Since launching Caro and Co, her ever growing site has been awarded the Sydney Writers Centre’s 2012 Best Parenting Blog award. […]
Would you like to learn more about #blogging and #socialmedia?
A couple of weeks ago I was approached by the Tasmanian ALP Senate team to host Mum Blogging MasterClass – and I jumped at the chance. The masterclass will be a forum-style event aimed at mums to be held Monday at the University of Tasmania Cradle Coast Campus in Burnie. For those who can’t make it (you […]
Bloggers who inspire
This month Mum PR has been running the which woman from business, blogging or finance inspires you?” competition. The competition was judged today and the winner announced here. However, there was so much inspiration from the many entries that came through, that I thought it might be nice to share some of them. So, focusing on […]