One of the greatest failings of businesses when doing traditional press, new media, social media and blogger outreach campaigns is the inability to create good relationships with influencers. That is, good relationships with journalists, bloggers and social media users. You can have the best press release or product in the world, but if you don’t have […]
The Making of An Entrepreneur: BIG4 Bellarine Holiday Park
When it comes to marketing, BIG4 Bellarine owner Sophie Bone has used social media and blogger outreach to great effect in promoting her unique Victorian holiday park. The story behind her mum blog event last month, which yielded some impressive results, is worth hearing. Here’s her story… What were you doing when you decided to […]
The Making of An Entrepreneur: Button Baby
The inbox has been overflowing with submissions for The Making of An Entrepreneur series and I can’t tell you how much I’ve learnt from reading them. First is the lovely Andrea Egan from Button Baby who I’ve got to know quite well over the past month or so. Button Baby offers beautiful baby and toddler […]
Seven free PR and marketing methods for the Rule of Seven
MANY of you already know the old Rule of Seven marketing adage about a prospective customer needing to see your marketing message at least seven times before they’ll do business with you. It’s based on the principles of providing free information regularly, so you build a relationship that earns their trust. This is why it’s […]
Australian Women and Social Media Survey 2011 Infograph
MANY of you may remember filling out the Australian Women and Social Media 2011 Survey last month for Kellie O’Brien Media (formerly Mum PR) and Brand Meets Blog. Well, today I’m happy to say the results are in. Here’s an infographic showing a snapshot of what Australian women are doing online. A whopping 708 of you […]