How do you come up with purposeful content for your business? How do you create content that creates clients and blog posts that convert? Because, in the end, our goal is to attract more discovery call bookings to ensure our cashflow and clients are growing consistently. But it’s not JUST about the money, right? For […]
Content Creation Process: How to write insanely long blog posts quickly
This is probably the one thing I get asked about all the time. How on earth do you write long blog posts? And what’s your content creation process for writing epic blog content? It must take you forever. The thing is, as a journalist for 16 years, I had to pump out six to 10 stories a day. […]
Inside an automated sales funnel that generates weekly revenue
When I embarked on writing a blog post about creating your own media plan template back in May 2013, I never imagined how much of an impact that one post would have on building an automated sales funnel and system for my business. And that’s just ONE blog post. This past seven days alone, that blog […]
5-point checklist for writing scannable blog posts
My eyes tend to pop out of my head like a cartoon characters when I’m confronted with a blog post that’s a big slab of grey text. While I’m more than happy to sit down with a good physical book (or even a Kindle book) to read such text, I find it hurts my eyes […]
Hook them early: the importance of your blog post opening
Ever thought about a comedian and how their entire performance can die with that opening joke? Or a movie that fails to hook its audience in the first scene, so they tune off and never get to the great plot twists and tear-jerker closing scene? It’s the same with writing a blog post introduction or blog […]