Unless you’re relatively new to the business world, chances are you’ve done your fair share of ideal client profiles. I’ve even written about the topic of customer profiles twice. But when I started to focus on customer personalities, it added a whole new layer to understanding your ideal client. I started to see a pattern […]
How to find your ideal client and connect with them
It puzzled new client Jess why she wasn’t attracting clients to her new offering, considering she had a wealth of experience to share. She’d refined her sales page copy more times than she could count. She’d tried numerous marketing campaigns on multiple social media platforms. And she’d spent hundreds in Facebook ads. For Jess, marketing […]
Why we rebranded from Mum PR to Kellie O’Brien Media
The dust has far from settled on this rebranding, but I thought it was time I explain why we’ve moved from Mum PR to Kellie O’Brien Media. The idea has actually been there for quite a while. I just haven’t had the time – or confidence – to do it. But something happened the other […]
The secret behind customer personas and your PR campaign
When it comes to business – not just public relations – you need to know who you’re targeting by creating your ideal customer profile. Otherwise you end up targeting everyone and hitting no one. Sound familiar? You spend so much time crafting blog posts that no one reads, pitching media stories that never receive a […]