Do you know how to develop a content marketing strategy for your business? Often, I see businesses blogging but don’t have a real purpose behind what they’re doing, let alone a content marketing plan. However, don’t get confused between a strategy and a plan. Some business owners may develop a plan, but it’s still not […]
A Content Marketing Strategy Case Study: Gagan Sarkaria
High achievement book, branding and business coach Gagan Sarkaria wanted to grow her blog and email list to allow her to promote her paid offers. This is a content marketing strategy case study to share what we achieved. While Gagan had an established agency brand website, the personal brand website was new and, therefore, organic […]
How To Overcome Your Fear of Being Visible Online And Share Your Message
I’ve just finished up a mindset program, which I went through with two fellow business owners. One of the days was focused on the confidence needed to connect and share our message. This isn’t something I’ve ever struggled with – even with being visible online – but I know it’s a constant battle for some of […]
The Making of An Entrepreneur: Mindful Parenting Magazine
Vanessa Carnevale stepped out of the corporate world this month to take on the role of Editor of Mindful Parenting Magazine full time. While she has had to think outside the square when it comes to promoting the magazine, she has picked up plenty of PR tips for businesses through her new role. Here’s her […]
6 reasons to embrace PR 2.0
A mum in business who owns an online store mentioned how she’d received a double page spread in a weekend newspaper magazine. While many would perceive this as the holy grail, it was far from it for this entrepreneur. She confessed how it yielded little – if any – results. While there is a place for traditional media in […]