Many people often ask what’s the difference and what they should choose between a press release or media pitch (or pitch letter). It’s then followed up by which one is best to use when pitching your business to the media. Both work effectively, but there’s certainly a reason to use one over the […]
30 reasons to issue a press release
EVER had one of those days when you feel like all the businesses or bloggers around you are gaining media coverage and you’re not? Then you take a look at your own business or blog and struggle to find a news angle? Interestingly, the comment I receive most in relation to PR is: “I want […]