When people think of PR, it conjures up images of having to phone a journalist and pitch a story down the line. Scary for some of you, I know! But the reality is, PR is so much more than that – especially with all the digital PR opportunities available to entrepreneurs like us. Like traditional […]
Media Darling: How to get the media chasing you – not the other way around
Let me ask you: do you consider yourself a media darling? Someone who is popular with the media and well known in your niche? Not yet? Imagine when you reach that point where you barely have to pitch the media. Instead, the media are chasing you for a quote to use in their next article. […]
5 reasons journalists aren’t returning your calls or emails
One of the most frustrating things as a journalist – aside from people not answering their phone when you need to interview them – is being overwhelmed by an inbox full of bad pitches. I thought it was about time I shared why a journalist isn’t calling you back or responding to your emails after […]
How can you create a press release for media outlets when you don’t have a news hook?
A local businessman once rang through wanting me to do a story on his business for the newspaper. When I asked what the story was there was complete silence on the other end of the phone. He thought I could just write a “nice piece about my business’’. Ah, not quite! Finding your news hook […]
Baby it’s cold outside – so pitch the media
The conversation in our house this week has been centred on one thing – how cold it is here in Tasmania. When I was in the newsroom, a change in weather or seasons marked a reason for a story. And it’s a reason for you to pitch the media. Seriously, weather stories in newspapers, on […]