Kellie O'Brien Media

Online Marketing Consultant

  • HOME
  • ABOUT
    • ABOUT KELLIE
    • PRESS
    • SPEAKING
  • WORK WITH ME
  • PRODUCTS
  • BLOG
  • RESOURCE
  • TESTIMONIALS
  • CONTACT

Digital PR: 15 tips to supercharge your DIY PR toolbox

December 2, 2016 By Kellie O'Brien 5 Comments

digital pr

When people think of PR, it conjures up images of having to phone a journalist and pitch a story down the line. Scary for some of you, I know! But the reality is, PR is so much more than that – especially with all the digital PR opportunities available to entrepreneurs like us. Like traditional […]

Filed Under: Online Marketing Tagged With: digital pr, publicity, SEO

Media Darling: How to get the media chasing you – not the other way around

February 25, 2015 By Kellie O'Brien 3 Comments

media darling

Let me ask you: do you consider yourself a media darling? Someone who is popular with the media and well known in your niche? Not yet? Imagine when you reach that point where you barely have to pitch the media. Instead, the media are chasing you for a quote to use in their next article. […]

Filed Under: Public Relations Tagged With: journalist, public relations, publicity

5 reasons journalists aren’t returning your calls or emails

November 25, 2013 By Kellie O'Brien Leave a Comment

journalists not responding

One of the most frustrating things as a journalist – aside from people not answering their phone when you need to interview them – is being overwhelmed by an inbox full of bad pitches.  I thought it was about time I shared why a journalist isn’t calling you back or responding to your emails after […]

Filed Under: PR Resources, Traditional Media Tagged With: journalist, public relations, publicity, traditional media

How can you create a press release for media outlets when you don’t have a news hook?

July 27, 2013 By Kellie O'Brien Leave a Comment

news hook

A local businessman once rang through wanting me to do a story on his business for the newspaper. When I asked what the story was there was complete silence on the other end of the phone. He thought I could just write a “nice piece about my business’’. Ah, not quite! Finding your news hook […]

Filed Under: Press Releases Tagged With: press release, public relations, publicity, story ideas, traditional media

Baby it’s cold outside – so pitch the media

May 22, 2013 By Kellie O'Brien Leave a Comment

pitch the media winter

The conversation in our house this week has been centred on one thing – how cold it is here in Tasmania. When I was in the newsroom, a change in weather or seasons marked a reason for a story. And it’s a reason for you to pitch the media. Seriously, weather stories in newspapers, on […]

Filed Under: Press Releases, Traditional Media Tagged With: public relations, publicity, story ideas, traditional media

  • 1
  • 2
  • 3
  • Next Page »

HOME | ABOUT | SERVICES | TESTIMONIALS | SPEAKING | PRESS | AFFILIATE | CONTACT

Copyright Kellie O'Brien Media 2020 • Website Design by Kellie O'Brien Media • Terms of Service • Privacy Policy

ABN: 58 463 021 368