The inbox has been overflowing with submissions for The Making of An Entrepreneur series and I can’t tell you how much I’ve learnt from reading them. First is the lovely Andrea Egan from Button Baby who I’ve got to know quite well over the past month or so. Button Baby offers beautiful baby and toddler […]
Five PR lessons to learn from The Wiggles
WHETHER The Wiggles’ decision to bring back original Yellow Wiggle Greg Page to replace frontman of five years Sam Moran is right or not is not for me to judge. However, the way the ending of Sam’s contract and reintroduction of Greg has been dealt with raises a lot of questions from a public relations […]
Find your hook to lure in the media
LAST night I was writing this article as part of one of the lessons in the Get Your Business or Blog the Media Attention It Deserves eCourse and thought it was too good not to share here too. Now that we have our market determined and our media list done, we need to get onto […]
How to create media-ready photographs without a professional
INSTEAD of going on about how an onsite stylist, makeup artist and hairdresser would have gone a long way in making these photos more enjoyable to look at, I’ll just give you some tips on how to create media-ready photos to go with your business or blog press releases. I’m fortunate I had newspaper photographer Katie […]
Preparing for a media interview the right way
It’s one thing to put together that stellar press release and pitch it to the media, but what about surviving the media interview? In the post I tackle preparing for a media interview, which involves: Know your message What is the message you need to get across to the media? Work on having one key […]