There’s a trend I’ve noticed increasing over the past 18 months which worries me. And it’s not just something I’ve noticed with Tasmanian businesses on social media, but businesses around Australia in the digital space. The trend is paying for radio, television and newspaper advertisements (nothing wrong with that, by the way), but sending that […]
14. of #Blogfor30: How to create Facebook Tabs Part 2
If you’re a little confused about the title of this post, it’s part of a 30 day blog challenge I did a couple of years ago. I’m presently in the process of updating those posts and resharing them during June. You can find them all on my Pinterest board. However, it appears Day 14 has […]
4 ways to position yourself as an expert and become the media’s go-to authority
I’m going to be honest. I used to beat myself up about the fact I wasn’t an expert. Still now, I question: who am I to tell people how to do their own publicity and digital marketing? Really! There are plenty of other public relations, social media and blog coaches out there doing great things. […]
4 actionable steps for success from Problogger Training 2013 #PBEvent
Earlier this year, I went through a period where I was buying every educational program possible. Buying tickets to Problogger Training 2013 coincided with that period. Although Problogger Training was also the one that took me out of my comfort zone the most. Have I mentioned how terrible I am at live networking? I stepped […]
The big move – from Mum PR to Kellie O’Brien Media
If you haven’t been playing along on Facebook, this Tasmanian business is in the process of rebranding. We’re moving from Mum PR to Kellie O’Brien Media. If you look in your URL bar, you’ll notice it already says https://kellieobrien.com.au/. So far…. The URLs from the old site have 301 redirects. This means if someone clicks […]
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