I’ve just finished up a mindset program, which I went through with two fellow business owners. One of the days was focused on the confidence needed to connect and share our message. This isn’t something I’ve ever struggled with – even with being visible online – but I know it’s a constant battle for some of […]
Why Deepening Customer Relationships Is Key To Business Growth
There’s a myth that you need to have a large email list to be able to achieve success in your business. But it’s not true. Yes, I talk a lot about email list building on this blog, because having an audience is important. But there’s actually something far more important – deepening customer relationships. It’s […]
How to craft captivating business stories to inspire action
Have you reached a point where you feel there’s just so much “noise” in your industry there’s no point in marketing anymore? Who’s going to notice you anyway, right? The thing is, there is still one powerful way to capture a listener, viewer or reader’s attention without having to resort to being part of the […]
How can you create a press release for media outlets when you don’t have a news hook?
A local businessman once rang through wanting me to do a story on his business for the newspaper. When I asked what the story was there was complete silence on the other end of the phone. He thought I could just write a “nice piece about my business’’. Ah, not quite! Finding your news hook […]
Baby it’s cold outside – so pitch the media
The conversation in our house this week has been centred on one thing – how cold it is here in Tasmania. When I was in the newsroom, a change in weather or seasons marked a reason for a story. And it’s a reason for you to pitch the media. Seriously, weather stories in newspapers, on […]