WHEN it comes to PR for some businesses, traditional media is the be all and end all. It’s a shame really, because the businesses which are embracing new media and reaching out to bloggers that are the right fit for their brand are getting good results from their efforts. For example, I’m happy to share […]
How to create media-ready photographs without a professional
INSTEAD of going on about how an onsite stylist, makeup artist and hairdresser would have gone a long way in making these photos more enjoyable to look at, I’ll just give you some tips on how to create media-ready photos to go with your business or blog press releases. I’m fortunate I had newspaper photographer Katie […]
30 reasons to issue a press release
EVER had one of those days when you feel like all the businesses or bloggers around you are gaining media coverage and you’re not? Then you take a look at your own business or blog and struggle to find a news angle? Interestingly, the comment I receive most in relation to PR is: “I want […]
Preparing for a media interview the right way
It’s one thing to put together that stellar press release and pitch it to the media, but what about surviving the media interview? In the post I tackle preparing for a media interview, which involves: Know your message What is the message you need to get across to the media? Work on having one key […]
How to write press releases: a step by step guide
IT’S easy to give tips and tricks on how to write a press release that gets results, right? What about the actual nuts and bolts of the release? How do you know how to structure the release, what information needs to be included and in what order? Well, here’s a step by step guide to formatting […]