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Is getting free publicity REALLY that hard?

June 10, 2014 By Kellie O'Brien 2 Comments

public relations hard

Is public relations really all that hard? Lately, I’ve been asking people why they aren’t doing public relations in their business. I mean, after all, a third-party endorsement from the media gives you: – Instant Expert Status – Increased Visibility – Higher Perceived Value, which means higher fees – More People Calling You Wanting To […]

Filed Under: PR Resources Tagged With: public relations, traditional media

Aussie Giveaway Linkup #147: Cycling along

June 8, 2014 By Kellie O'Brien 6 Comments

cycling along

Things are cycling along here (sorry, I just HAD to find a way to use this cute pic of my girls at the Devonport Lighthouse yesterday), with a host of opportunities landing on my doorstep all at once. Always the way, right? I’m not complaining at all though. I love that over the next two […]

Filed Under: Blogging Tagged With: Aussie Giveaway Linkup, Giveaways

How to write a press release that gets results

June 3, 2014 By Kellie O'Brien 5 Comments

writing a press release

Now you know the merits of writing a press release, let’s dive into how to write a press release. OK, be honest with me… You’ve been sitting there, looking at that screen just hoping something amazing will jump onto the page. Right? Then you finally have an awesome idea, but you don’t know where to start. […]

Filed Under: Press Releases Tagged With: press release, public relations

Aussie Giveaway Linkup #146: Spreading your message

June 2, 2014 By Kellie O'Brien 3 Comments

The Complete Press Release Kit Final

I thought I’d share three wins in this week’s Aussie Giveaway Linkup. All a bit business-y this week. So here goes: I started the Media Mastermind Facebook group last week in a bid to help entrepreneurs and authors looking to attract your ideal client through digital marketing and publicity. This week I’m sharing what’s working […]

Filed Under: Blogging Tagged With: Aussie Giveaway Linkup, giveaway, Giveaways

Aussie Giveaway Linkup #145: Sweet!

May 26, 2014 By Kellie O'Brien 2 Comments

cupcakes

A mix of Julian not being well and Ella having a sleepover/slumber party at a friend’s on Friday night meant we were in for a slooooow-paced weekend. It was actually kind of nice for a change. Usually we resemble decapitated chickens, running from one end of town to the other. It meant Sunday consisted of […]

Filed Under: Blogging Tagged With: Aussie Giveaway Linkup, giveaway, Giveaways

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