You’ve probably heard me mention it before, but you really don’t need to write a press release to pitch the media. In fact, often you’ll turn a journalist and blogger off if you start pitching a press release. The reason is that journalists wants exclusives. They want to cover hot news that no one […]
Aussie Giveaway Linkup #144: Movies and musicals
There seemed to be a bit of a movies and musical theme in our house the past week. Here’s what I mean: MUSICALS Ella and I spent yesterday afternoon watching a production of The Wizard of Oz. It was absolutely fantastic, with a Lion that could equal that in the movie. For her fifth birthday, […]
Aussie Giveaway Linkup #143: Mother’s Day
Here is my fabulous Mother’s Day gift list: A pot plant that came earlier in the week and I wasn’t allowed to open until yesterday, despite it being in desperate need of sunlight and water. A drawing of myself with the girls that’s been laminated and can be used to eat my breakfast on. Lovely! […]
4 ways to position yourself as an expert and become the media’s go-to authority
I’m going to be honest. I used to beat myself up about the fact I wasn’t an expert. Still now, I question: who am I to tell people how to do their own publicity and digital marketing? Really! There are plenty of other public relations, social media and blog coaches out there doing great things. […]
Aussie Giveaway Linkup #142: Meditating
Apart from the household coming down with some mysterious illness this weekend, we’ve been blessed with plenty of wins. Here are our wins for this week’s Aussie Giveaway Linkup: Ella (6) lost a tooth in the middle of the night and was completely disappointed to rise this morning and see that the Tooth Fairy hadn’t […]
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