Wondering how to get media coverage for your business? January is traditionally a slow month for business. Many are still on holidays, so often there’s little in the way of news. The upside of this is few are feeding the media stories. That means if you pitch the media during January, your chances of getting […]
5 reasons journalists aren’t returning your calls or emails
One of the most frustrating things as a journalist – aside from people not answering their phone when you need to interview them – is being overwhelmed by an inbox full of bad pitches. I thought it was about time I shared why a journalist isn’t calling you back or responding to your emails after […]
4 actionable steps for success from Problogger Training 2013 #PBEvent
Earlier this year, I went through a period where I was buying every educational program possible. Buying tickets to Problogger Training 2013 coincided with that period. Although Problogger Training was also the one that took me out of my comfort zone the most. Have I mentioned how terrible I am at live networking? I stepped […]
6 favourite apps for business productivity
A friend and I were laughing the other day about seat warmers in cars. She now can’t go back to the days before seat warmers. I completely get it. I feel much the same way about some of the apps on my iPad. I can’t remember what life was like before them. I thought I’d […]
How can you create a press release for media outlets when you don’t have a news hook?
A local businessman once rang through wanting me to do a story on his business for the newspaper. When I asked what the story was there was complete silence on the other end of the phone. He thought I could just write a “nice piece about my business’’. Ah, not quite! Finding your news hook […]
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