Last week I needed to get a press release out but it just wasn’t happening. I knew I could sit there, staring at the jumbled thoughts on the screen waiting for inspiration to hit. Or I could do something else. I chose to do something else. And it worked. The next morning while I was […]
How to write a press release that gets results
Now you know the merits of writing a press release, let’s dive into how to write a press release. OK, be honest with me… You’ve been sitting there, looking at that screen just hoping something amazing will jump onto the page. Right? Then you finally have an awesome idea, but you don’t know where to start. […]
Is the press release really dead?
You’ve probably heard me mention it before, but you really don’t need to write a press release to pitch the media. In fact, often you’ll turn a journalist and blogger off if you start pitching a press release. The reason is that journalists wants exclusives. They want to cover hot news that no one […]
How can you create a press release for media outlets when you don’t have a news hook?
A local businessman once rang through wanting me to do a story on his business for the newspaper. When I asked what the story was there was complete silence on the other end of the phone. He thought I could just write a “nice piece about my business’’. Ah, not quite! Finding your news hook […]
Baby it’s cold outside – so pitch the media
The conversation in our house this week has been centred on one thing – how cold it is here in Tasmania. When I was in the newsroom, a change in weather or seasons marked a reason for a story. And it’s a reason for you to pitch the media. Seriously, weather stories in newspapers, on […]