Many business owners I speak to put off writing a press release. It lies in their “too hard” basket and they never quite find the time or confidence to get it done. Meanwhile, they watch their competition gaining press and wonder why they’re not. In saying that, just firing off any old press release in the […]
500 likers press release giveaway
On Friday the Mum PR Facebook page reached 500 likers. Oh, how I love a round number. It only seemed fitting I pull out a giveaway to celebrate such an occasion. There’s another real reason I’d love to crack open the champers. This week I’m launching a suite of new services that will continue to […]
14. #PRPrompts: Create a media room
If you’ve been gaining space on blogs, in magazines, newspapers, appearances on radio, television and more, consider creating a “media room or press page” on your website. This does a few things: it gives customers an idea of what you’re doing in the media, provides confidence in what you do and gives you credibility; if the media […]
9. #PRPrompts: Write a press release with SEO keywords
http://kellieobrien.com.au/wp-content/uploads/2012/06/PR9.png Writing regular press releases for your business is a great way to keep the public informed of what’s happening in your business. Press releases don’t have to just be for the media though. Press releases can be used for links to your site by including it on online news sites, online publications and some […]
Press release or media pitch – which will serve you best?
Many people often ask what’s the difference and what they should choose between a press release or media pitch (or pitch letter). It’s then followed up by which one is best to use when pitching your business to the media. Both work effectively, but there’s certainly a reason to use one over the […]