One of the excuses by business owners for not using Twitter is the overwhelming number of tweets that pass their screen in any given minute. It’s fast – especially the more people you follow. Trying to keep up with them all can make you go cross eyed. Seriously. It can also be a fairly negative space, […]
Why your PR campaign needs a social media strategy
Now, more than ever, public relations campaigns need to have a social media strategy around them. Why, you ask? The media landscape is changing, so without it you’ll likely gain less traction on your traditional campaign. When a journalist wants to do a story on you or your business, they’re going to Google you first. When […]
15. #PRPrompts: Build strong relationships
One of the greatest failings of businesses when doing traditional press, new media, social media and blogger outreach campaigns is the inability to create good relationships with influencers. That is, good relationships with journalists, bloggers and social media users. You can have the best press release or product in the world, but if you don’t have […]
13. #PRPrompts: Start tracking your links via bit.ly – by @KatrinaHigham
So did you see bit.ly has changed? Yep. It has gotten all savvy on us. So let me give you the basics. Bit.ly is a URL shortening platform that helps you track URLs and customise them so that you can organise and share. Bitmarks are the new “bookmarks” that help you save and search your […]
12. #PRPrompts: Connect with journalists on social media
One of the beauties of social media is that it’s now easier to connect with the media and build relationships. Where once you relied on email, phone or fax and hoped for a response, journalists have become more responsive when connecting with them via Twitter. It’s a good idea to create a media list in […]
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