Trying to find a good news story ideas for journalists can be super simple when you’re looking at someone else’s business. But your own? It’s like trying to find Where’s Wally in a Christmas candy cane store. We’re often so close to our own businesses we can’t see the obvious ideas for a news story others […]
How to find success with your next media call out response
I’ve been asked on a number of occasions how best to reply to Sourcebottle media call outs. For those of you in the US and UK, it’s Help A Reporter Out. There are others, but these ones are widely known. If you don’t know what these are, they’re call out services for journalists and bloggers to find […]
Kellie O’Brien Media part of historic moment for Devonport
The idea to transform the city of Devonport in Tasmania was not a new concept. The Devonport City Council had attempted to better use the spectacular waterfront through a redeveloped city plan five times in the past 30 years. However, at its most critical stage, something had always prevented the plan being adopted by Council […]
Developing a Public Relations Calendar
Developing a public relations calendar or marketing calendar can be like logging into Facebook – you soon find yourself lost and with no idea what you were trying to achieve. The reason for a PR planner or marketing planner is to prepare yourself for publicity and online media opportunities when they arise. You can fill it […]
Why sending traditional advertising traffic to Facebook is a bad idea
There’s a trend I’ve noticed increasing over the past 18 months which worries me. And it’s not just something I’ve noticed with Tasmanian businesses on social media, but businesses around Australia in the digital space. The trend is paying for radio, television and newspaper advertisements (nothing wrong with that, by the way), but sending that […]