I’m going to be honest. I used to beat myself up about the fact I wasn’t an expert. Still now, I question: who am I to tell people how to do their own publicity and digital marketing? Really! There are plenty of other public relations, social media and blog coaches out there doing great things. […]
5 reasons journalists aren’t returning your calls or emails
One of the most frustrating things as a journalist – aside from people not answering their phone when you need to interview them – is being overwhelmed by an inbox full of bad pitches. I thought it was about time I shared why a journalist isn’t calling you back or responding to your emails after […]
Baby it’s cold outside – so pitch the media
The conversation in our house this week has been centred on one thing – how cold it is here in Tasmania. When I was in the newsroom, a change in weather or seasons marked a reason for a story. And it’s a reason for you to pitch the media. Seriously, weather stories in newspapers, on […]
How to run a PR campaign
I was chatting to a business owner last month who said she’d tried PR and it hadn’t worked for her. Delving a little deeper, I learnt she’d pitched the media once, with one press release, and determined that as a failure. What you need to know about public relations is it’s a marathon, not a […]
How one event can lead to a slew of media
I thought I would share a little of what being part of an event can do for your business from a publicity point of view. I will say up front, that being part of Mum Blogging Masterclass was never about gaining publicity for me. It was about teaching mums about blogging and social media and […]