Now, more than ever, public relations campaigns need to have a social media strategy around them. Why, you ask? The media landscape is changing, so without it you’ll likely gain less traction on your traditional campaign. When a journalist wants to do a story on you or your business, they’re going to Google you first. When […]
15. #PRPrompts: Build strong relationships
One of the greatest failings of businesses when doing traditional press, new media, social media and blogger outreach campaigns is the inability to create good relationships with influencers. That is, good relationships with journalists, bloggers and social media users. You can have the best press release or product in the world, but if you don’t have […]
14. #PRPrompts: Create a media room
If you’ve been gaining space on blogs, in magazines, newspapers, appearances on radio, television and more, consider creating a “media room or press page” on your website. This does a few things: it gives customers an idea of what you’re doing in the media, provides confidence in what you do and gives you credibility; if the media […]
12. #PRPrompts: Connect with journalists on social media
One of the beauties of social media is that it’s now easier to connect with the media and build relationships. Where once you relied on email, phone or fax and hoped for a response, journalists have become more responsive when connecting with them via Twitter. It’s a good idea to create a media list in […]
9. #PRPrompts: Write a press release with SEO keywords
http://kellieobrien.com.au/wp-content/uploads/2012/06/PR9.png Writing regular press releases for your business is a great way to keep the public informed of what’s happening in your business. Press releases don’t have to just be for the media though. Press releases can be used for links to your site by including it on online news sites, online publications and some […]