My eyes tend to pop out of my head like a cartoon characters when I’m confronted with a blog post that’s a big slab of grey text. While I’m more than happy to sit down with a good physical book (or even a Kindle book) to read such text, I find it hurts my eyes […]
Hook them early: the importance of your blog post opening
Ever thought about a comedian and how their entire performance can die with that opening joke? Or a movie that fails to hook its audience in the first scene, so they tune off and never get to the great plot twists and tear-jerker closing scene? It’s the same with writing a blog post introduction or blog […]
6 super simple tips for highly clickable blog post headlines
Remember I said I was going to write a blog post about headlines? Well, this is it. As my clients have heard me say endlessly, if you can’t get someone to open your blog post to read it, then you’ve failed before you’ve begun. It’s why that damn headline is so bloomin’ important. It needs […]
Aussie Giveaway Linkup #169: Growing
Just a few little grateful mentions for this week in the Aussie Giveaway Linkup: I grew something. OK, I’ve grown lots of things – businesses, little people, courses… But I actually grew a plant… and it flowered. I’ve never done that before. I usually kill them long before a bud appears. It’s fair to say the […]
How blogging with purpose grew my email list by 601 people in 30 days
Are you growing your list with blogging? In one of my last posts I told you a little about my entrepreneurial friend who was struggling to find a purpose for her blogging. I know she’s not alone in that. How many of us started a business blog because someone said it was a good idea, […]