I was chatting to a business owner last month who said she’d tried PR and it hadn’t worked for her. Delving a little deeper, I learnt she’d pitched the media once, with one press release, and determined that as a failure. What you need to know about public relations is it’s a marathon, not a […]
Facebook pages for business – a beginners guide
I’ve lost my voice and my brain is slightly mush after today’s packed Dive Into Digital workshop, but I thought I’d take the chance to pull together some helpful blog posts on setting up and managing your Facebook pages for business for those who need more help. If you want to dive into Twitter marketing, […]
How one event can lead to a slew of media
I thought I would share a little of what being part of an event can do for your business from a publicity point of view. I will say up front, that being part of Mum Blogging Masterclass was never about gaining publicity for me. It was about teaching mums about blogging and social media and […]
30. of #Blogfor30: The elements of Twitter and how to tweet
We’ve set up a Twitter account, uploaded a Twitter header image and learnt how to make Twitter easier to manage. Now to actually learn the elements of Twitter and how to tweet. Here’s a basic guide: Start following other tweeps. Google people you know (for example, “Kellie O’Brien Twitter”). Then start following people they’re following. Look also […]
29. of #Blogfor30: How to make Twitter easier
The Twitter homepage can be rather confusing and overwhelming. It can also be difficult to track various sections of Twitter. However, there is an easier way to do it. I’ve used Hootsuite, Bufferapp and TweetDeck to better manage Twitter. I got rid of TweetDeck, due to having to download it to my computer and […]