Often, the reason entrepreneurs and small business owners fail to gain publicity is because of a lack of planning – ie. no media plan template or PR strategy. If it’s not in the diary, then it’s unlikely to happen. Is this you? Even the smallest of media planning steps can help make a big impact in […]
How to write a successful press release
Many business owners I speak to put off writing a press release. It lies in their “too hard” basket and they never quite find the time or confidence to get it done. Meanwhile, they watch their competition gaining press and wonder why they’re not. In saying that, just firing off any old press release in the […]
500 likers press release giveaway
On Friday the Mum PR Facebook page reached 500 likers. Oh, how I love a round number. It only seemed fitting I pull out a giveaway to celebrate such an occasion. There’s another real reason I’d love to crack open the champers. This week I’m launching a suite of new services that will continue to […]
14. #PRPrompts: Create a media room
If you’ve been gaining space on blogs, in magazines, newspapers, appearances on radio, television and more, consider creating a “media room or press page” on your website. This does a few things: it gives customers an idea of what you’re doing in the media, provides confidence in what you do and gives you credibility; if the media […]
9. #PRPrompts: Write a press release with SEO keywords
http://kellieobrien.com.au/wp-content/uploads/2012/06/PR9.png Writing regular press releases for your business is a great way to keep the public informed of what’s happening in your business. Press releases don’t have to just be for the media though. Press releases can be used for links to your site by including it on online news sites, online publications and some […]