There are a myriad of reasons to use Instagram, including the point made back in #PRPrompts 1 – we are visual creatures. Because Instagram is “instant” and there is no chance for prescheduling, it allows people to see inside your life – or your brand – as it happens. Take photos of everything from a […]
9. #PRPrompts: Write a press release with SEO keywords
http://kellieobrien.com.au/wp-content/uploads/2012/06/PR9.png Writing regular press releases for your business is a great way to keep the public informed of what’s happening in your business. Press releases don’t have to just be for the media though. Press releases can be used for links to your site by including it on online news sites, online publications and some […]
8. #PRPrompts: Start a microblog
A microblog is ideal for those time poor business bloggers who can’t dedicate an hour to writing up a longer post on a regular basis. Google is constantly in search of new content from your site and microblogging is a way to achieve that. Its appeal also stems from the 140-character frame of mind we’re now in. Social […]
7. #PRPrompts: Use video to educate people about your products
Video has become a powerful marketing tool, with statistics time and again showing it’s more likely to land you on the front page of Google than plain text. Video also has the added bonus of working well with social media, which increases the chance of virality when done right. For business, it allows you to show how […]
6. #PRPrompts: Make use of interest groups on Facebook
The longer you’re on Facebook, the more your newsfeed begins to get cluttered. You may also find that the Facebook algorithm continually shows up the same pages if it’s constantly set to sort by “Top Stories”. If you have different interests but want to keep across all of them, the best way to achieve this is […]