The top brands in the world have great business storytelling examples regularly shared throughout the internet. The big issue I’ve always had with this is it’s hard for business owners like you and I to relate to them. We get it – we just don’t know how to implement it in our own business. The […]
Aussie Giveaway Linkup #176: Doing what you love
I feel like there’s so much to update you on this fortnight in the Aussie Giveaway Linkup. Let’s start, shall we: My book, Shaking The Foundations, is being launched April 10. It’s been nearly three years since I started working on this, so I can’t wait for it to be out there for people to read. […]
Media Darling: How to get the media chasing you – not the other way around
Let me ask you: do you consider yourself a media darling? Someone who is popular with the media and well known in your niche? Not yet? Imagine when you reach that point where you barely have to pitch the media. Instead, the media are chasing you for a quote to use in their next article. […]
Developing a Public Relations Calendar
Developing a public relations calendar or marketing calendar can be like logging into Facebook – you soon find yourself lost and with no idea what you were trying to achieve. The reason for a PR planner or marketing planner is to prepare yourself for publicity and online media opportunities when they arise. You can fill it […]
Is getting free publicity REALLY that hard?
Is public relations really all that hard? Lately, I’ve been asking people why they aren’t doing public relations in their business. I mean, after all, a third-party endorsement from the media gives you: – Instant Expert Status – Increased Visibility – Higher Perceived Value, which means higher fees – More People Calling You Wanting To […]