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Online Marketing Consultant

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5 business storytelling examples that moved people to action

August 28, 2017 By Kellie O'Brien 9 Comments

The top brands in the world have great business storytelling examples regularly shared throughout the internet. The big issue I’ve always had with this is it’s hard for business owners like you and I to relate to them. We get it – we just don’t know how to implement it in our own business. The […]

Filed Under: Business Storytelling Tagged With: business storytelling, online marketing, public relations, social media

Aussie Giveaway Linkup #176: Doing what you love

March 2, 2015 By Kellie O'Brien Leave a Comment

public relations training program

I feel like there’s so much to update you on this fortnight in the Aussie Giveaway Linkup. Let’s start, shall we: My book, Shaking The Foundations, is being launched April 10. It’s been nearly three years since I started working on this, so I can’t wait for it to be out there for people to read. […]

Filed Under: Blogging, Public Relations Tagged With: Aussie Giveaway Linkup, Giveaways, public relations

Media Darling: How to get the media chasing you – not the other way around

February 25, 2015 By Kellie O'Brien 3 Comments

media darling

Let me ask you: do you consider yourself a media darling? Someone who is popular with the media and well known in your niche? Not yet? Imagine when you reach that point where you barely have to pitch the media. Instead, the media are chasing you for a quote to use in their next article. […]

Filed Under: Public Relations Tagged With: journalist, public relations, publicity

Developing a Public Relations Calendar

December 22, 2014 By Kellie O'Brien Leave a Comment

public relations calendar

Developing a public relations calendar or marketing calendar can be like logging into Facebook – you soon find yourself lost and with no idea what you were trying to achieve. The reason for a PR planner or marketing planner is to prepare yourself for publicity and online media opportunities when they arise. You can fill it […]

Filed Under: Traditional Media Tagged With: calendar, public relations

Is getting free publicity REALLY that hard?

June 10, 2014 By Kellie O'Brien 2 Comments

public relations hard

Is public relations really all that hard? Lately, I’ve been asking people why they aren’t doing public relations in their business. I mean, after all, a third-party endorsement from the media gives you: – Instant Expert Status – Increased Visibility – Higher Perceived Value, which means higher fees – More People Calling You Wanting To […]

Filed Under: PR Resources Tagged With: public relations, traditional media

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