Now you know the merits of writing a press release, let’s dive into how to write a press release. OK, be honest with me… You’ve been sitting there, looking at that screen just hoping something amazing will jump onto the page. Right? Then you finally have an awesome idea, but you don’t know where to start. […]
5 reasons journalists aren’t returning your calls or emails
One of the most frustrating things as a journalist – aside from people not answering their phone when you need to interview them – is being overwhelmed by an inbox full of bad pitches. I thought it was about time I shared why a journalist isn’t calling you back or responding to your emails after […]
How can you create a press release for media outlets when you don’t have a news hook?
A local businessman once rang through wanting me to do a story on his business for the newspaper. When I asked what the story was there was complete silence on the other end of the phone. He thought I could just write a “nice piece about my business’’. Ah, not quite! Finding your news hook […]
The big move – from Mum PR to Kellie O’Brien Media
If you haven’t been playing along on Facebook, this Tasmanian business is in the process of rebranding. We’re moving from Mum PR to Kellie O’Brien Media. If you look in your URL bar, you’ll notice it already says https://kellieobrien.com.au/. So far…. The URLs from the old site have 301 redirects. This means if someone clicks […]
Baby it’s cold outside – so pitch the media
The conversation in our house this week has been centred on one thing – how cold it is here in Tasmania. When I was in the newsroom, a change in weather or seasons marked a reason for a story. And it’s a reason for you to pitch the media. Seriously, weather stories in newspapers, on […]