When life happens, you want to know that your social media marketing is still happening in the background – even if you’re not. That’s why I’m so passionate about scheduling Facebook posts and other social media. Not all posts, by the way. I don’t believe in 100% automation, but there are many post types that don’t require you to manually upload them again and again.

While all social media platforms now allow scheduling (unlike when I first wrote this post back in 2012 when Facebook had only just announced scheduling on your pages), there are still some great tools to allow you to schedule in one place – and more.

Let’s take a look…

Third Party Scheduling Tools

There are a myriad of third party scheduling tools and, to be honest, it can kinda get overwhelming.

I started out using Hootsuite and Tweetdeck, but can’t remember the last time I even logged into those. I just didn’t enjoy the experience and I wanted more features.

This is where I upgraded to Bufferapp. I then realised I really wanted the functionality of MeetEdgar, where you can have your content recycled – especially evergreen blog posts. But I wasn’t in love with the price tag. So I went searching and found RecurPost. The downside of RecurPost is that you can’t change the scheduling of when posts go out on different platforms.

After setting the whole thing up, then AppSumo came out with a deal for something called SocialBee – my saviour.

What I can do in SocialBee is incredible, including setting up categories or “libraries” of your content, others’ content, scheduling at different intervals for different platforms and having the content in those libraries recycled forever.

Finally, if you’re disheartened by the fact many of these don’t directly link to Instagram and Pinterest, then Tailwind is your best option. SocialBee does Instagram now.

Let’s take a look at how to use them. Starting with SocialBee.

How to use SocialBee

One of the benefits of SocialBee is that you can schedule to your Facebook page, Facebook personal profile, Facebook groups, Instagram directly, LinkedIn profile, LinkedIn company page, Twitter, Google My Business and Pinterest.

Here’s how to upload content into Social Bee

1. Go to “Content” and “Categories”

2. Create the categories you want to use. I have Friday Quotes, Our Blog Posts (which are my blog posts), Curated Content, General Quotes and Promotional. What other evergreen categories can you come up with? You can also add your Blogs from RSS if you prefer.

3. Click “View Posts”

4. Click “Add Post”

5. For the example of “Friday Quotes”, I might choose to select

• Facebook Kellie O’Brien
• Google Kellie O’Brien Media

For “Our Blog Posts”, I may choose to select Twitter only in one instance and add it in again and choose LinkedIn and Facebook. Or just select all three at once. Whatever makes the most sense to you.

5. Add the status into “What do you want to share?”

6. Add in the image by clicking “Replace link with a photo or video (ensure that the link is still in the status of the post though, of course!). Then click “Add Post”.

7. UPDATE 2021: Previously, you had to go in and add the content to each of your social media profiles. Now, once you’ve written your post once, you can simply click “customise”

and then add in your content or hashtags to individualise a post for a certain platform.

Once you’ve saved it, make sure it looks like this with the “green” approved tick:

Keep on an eye on AppSumo as sometimes they bring back their one-off payment deal. So instead of paying their monthly plan (which adds up to $1764 per year), you can pay a one off fee of $49. Of course, if you need to get it now, the $19 a month cost isn’t too big of an ask compared to some other platforms.

Schedule Facebook Posts Business Page 2021

Want to schedule Facebook posts for free? One of the features I’d loved most about Twitter tools TweetDeck and Hootsuite was the ability to upload tweets in advance.

If you prefer to do it old school on Facebook and have found that you get wider reach using their platform, take a look below. Please note: these images are a little old, but the steps are still the same!

Here’s a step-by-step guide on how to schedule Facebook posts 2021:
1. Go to your wall (not your newsfeed) and click on Create Post, as you normally would and a pop up will appear asking if you’d like to use Facebook Creator Studio.

2. Type in your content, upload an image or video and then, instead of clicking publish, click on the dropdown to find the “schedule post” option.

It’s that easy! And the benefit is Facebook allows users to schedule Facebook posts to your page. The only advice I’ll give is to make sure you’re around to interact with your fans and followers when your status goes live. Remember, social media is all about being “social”.

If you want help with social media marketing and how to make it yield a result for your business, book a time to chat about my Social Media Sorted Package.

What social media scheduling tools do you use?

*Please note: This post includes affiliate links, which means I may receive a small commission.