So what’s winning in our world this week: Well, Julian’s Rotary Club had to do a barbecue for a business in a park on Sunday. It became just a little awkward when not one, not two, but THREE Santas arrived in the same park at three different company Christmas functions. My 2015 PR Calendar is […]
Hook them early: the importance of your blog post opening
Ever thought about a comedian and how their entire performance can die with that opening joke? Or a movie that fails to hook its audience in the first scene, so they tune off and never get to the great plot twists and tear-jerker closing scene? It’s the same with writing a blog post introduction or blog […]
Aussie Giveaway Linkup $170: It’s beginning to look a lot like Christmas
Ah, you can feel it in the air. Oh, how I LOVE Christmas. Here are some other things that are producing good vibes this week: It’s December 1, so that means putting up the Christmas tree. To see the looks on the girls’ faces is just priceless. I’m doing a Cyber Monday sale, because who […]
6 super simple tips for highly clickable blog post headlines
Remember I said I was going to write a blog post about headlines? Well, this is it. As my clients have heard me say endlessly, if you can’t get someone to open your blog post to read it, then you’ve failed before you’ve begun. It’s why that damn headline is so bloomin’ important. It needs […]
Aussie Giveaway Linkup #169: Growing
Just a few little grateful mentions for this week in the Aussie Giveaway Linkup: I grew something. OK, I’ve grown lots of things – businesses, little people, courses… But I actually grew a plant… and it flowered. I’ve never done that before. I usually kill them long before a bud appears. It’s fair to say the […]
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