So did you see bit.ly has changed? Yep. It has gotten all savvy on us. So let me give you the basics. Bit.ly is a URL shortening platform that helps you track URLs and customise them so that you can organise and share. Bitmarks are the new “bookmarks” that help you save and search your […]
The Making of An Entrepreneur: BIG4 Bellarine Holiday Park
When it comes to marketing, BIG4 Bellarine owner Sophie Bone has used social media and blogger outreach to great effect in promoting her unique Victorian holiday park. The story behind her mum blog event last month, which yielded some impressive results, is worth hearing. Here’s her story… What were you doing when you decided to […]
12. #PRPrompts: Connect with journalists on social media
One of the beauties of social media is that it’s now easier to connect with the media and build relationships. Where once you relied on email, phone or fax and hoped for a response, journalists have become more responsive when connecting with them via Twitter. It’s a good idea to create a media list in […]
11. #PRPrompts: Sign up to Instagram
There are a myriad of reasons to use Instagram, including the point made back in #PRPrompts 1 – we are visual creatures. Because Instagram is “instant” and there is no chance for prescheduling, it allows people to see inside your life – or your brand – as it happens. Take photos of everything from a […]
9. #PRPrompts: Write a press release with SEO keywords
http://kellieobrien.com.au/wp-content/uploads/2012/06/PR9.png Writing regular press releases for your business is a great way to keep the public informed of what’s happening in your business. Press releases don’t have to just be for the media though. Press releases can be used for links to your site by including it on online news sites, online publications and some […]
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