I feel like there’s so much to update you on this fortnight in the Aussie Giveaway Linkup. Let’s start, shall we: My book, Shaking The Foundations, is being launched April 10. It’s been nearly three years since I started working on this, so I can’t wait for it to be out there for people to read. […]
Media Darling: How to get the media chasing you – not the other way around
Let me ask you: do you consider yourself a media darling? Someone who is popular with the media and well known in your niche? Not yet? Imagine when you reach that point where you barely have to pitch the media. Instead, the media are chasing you for a quote to use in their next article. […]
How to create a media contact list + template easily and for free
You have the story, but you don’t know who to pitch or how to find contact details for the journalists behind that media publication. Am I right? Well, I’m here to tell you it’s actually not that difficult to learn how to create a media contact list for press release and media pitches AND there […]
Public Relations Case Study: How Louisa Claire launched Brand Meets Blog
Today we’re looking at a public relations case study involving my client Louisa Claire’s business Brand Meets Blog to see how she used a public relations strategy to launch her business. Brand Meets Blog is a blogger outreach agency that provides a range of dedicated services to brands and bloggers. We started our businesses at […]
How to get media coverage for your business when business and news are slow
Wondering how to get media coverage for your business? January is traditionally a slow month for business. Many are still on holidays, so often there’s little in the way of news. The upside of this is few are feeding the media stories. That means if you pitch the media during January, your chances of getting […]