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Aussie Giveaway Linkup #176: Doing what you love

March 2, 2015 By Kellie O'Brien Leave a Comment

public relations training program

I feel like there’s so much to update you on this fortnight in the Aussie Giveaway Linkup. Let’s start, shall we: My book, Shaking The Foundations, is being launched April 10. It’s been nearly three years since I started working on this, so I can’t wait for it to be out there for people to read. […]

Filed Under: Blogging, Public Relations Tagged With: Aussie Giveaway Linkup, Giveaways, public relations

Media Darling: How to get the media chasing you – not the other way around

February 25, 2015 By Kellie O'Brien 3 Comments

media darling

Let me ask you: do you consider yourself a media darling? Someone who is popular with the media and well known in your niche? Not yet? Imagine when you reach that point where you barely have to pitch the media. Instead, the media are chasing you for a quote to use in their next article. […]

Filed Under: Public Relations Tagged With: journalist, public relations, publicity

How to create a media contact list + template easily and for free

February 18, 2015 By Kellie O'Brien 5 Comments

You have the story, but you don’t know who to pitch or how to find contact details for the journalists behind that media publication. Am I right? Well, I’m here to tell you it’s actually not that difficult to learn how to create a media contact list for press release and media pitches AND there […]

Filed Under: Public Relations Tagged With: media contact list, pr media list template

Public Relations Case Study: How Louisa Claire launched Brand Meets Blog

June 29, 2014 By Kellie O'Brien Leave a Comment

Public Relations Case Study Brand Meets Blog Louisa Claire

Today we’re looking at a public relations case study involving my client Louisa Claire’s business Brand Meets Blog to see how she used a public relations strategy to launch her business. Brand Meets Blog is a blogger outreach agency that provides a range of dedicated services to brands and bloggers. We started our businesses at […]

Filed Under: Public Relations Tagged With: blogging for business, Inside My Business, public relations case study

How to get media coverage for your business when business and news are slow

January 15, 2014 By Kellie O'Brien 3 Comments

trend reporting public relations

Wondering how to get media coverage for your business? January is traditionally a slow month for business. Many are still on holidays, so often there’s little in the way of news. The upside of this is few are feeding the media stories. That means if you pitch the media during January, your chances of getting […]

Filed Under: Public Relations Tagged With: media coverage, traditional media, Trend Reporting

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