A friend and I were laughing the other day about seat warmers in cars. She now can’t go back to the days before seat warmers. I completely get it. I feel much the same way about some of the apps on my iPad. I can’t remember what life was like before them. I thought I’d […]
Why we rebranded from Mum PR to Kellie O’Brien Media
The dust has far from settled on this rebranding, but I thought it was time I explain why we’ve moved from Mum PR to Kellie O’Brien Media. The idea has actually been there for quite a while. I just haven’t had the time – or confidence – to do it. But something happened the other […]
The big move – from Mum PR to Kellie O’Brien Media
If you haven’t been playing along on Facebook, this Tasmanian business is in the process of rebranding. We’re moving from Mum PR to Kellie O’Brien Media. If you look in your URL bar, you’ll notice it already says https://kellieobrien.com.au/. So far…. The URLs from the old site have 301 redirects. This means if someone clicks […]
The secret behind customer personas and your PR campaign
When it comes to business – not just public relations – you need to know who you’re targeting by creating your ideal customer profile. Otherwise you end up targeting everyone and hitting no one. Sound familiar? You spend so much time crafting blog posts that no one reads, pitching media stories that never receive a […]
Can Facebook’s graph search give your brand a boost?
Post by Craig Robinson People who use Facebook are already well aware of the site’s ever-changing structure. Just when you’re used to the way your wall looks, boom, Timeline comes in and changes it. Oh, you thought your current News Feed was fine? Nope; time for some more changes. And the same holds true with […]