Trying to find a good news story ideas for journalists can be super simple when you’re looking at someone else’s business. But your own? It’s like trying to find Where’s Wally in a Christmas candy cane store. We’re often so close to our own businesses we can’t see the obvious ideas for a news story others […]
Kellie O’Brien Media part of historic moment for Devonport
The idea to transform the city of Devonport in Tasmania was not a new concept. The Devonport City Council had attempted to better use the spectacular waterfront through a redeveloped city plan five times in the past 30 years. However, at its most critical stage, something had always prevented the plan being adopted by Council […]
How to get your press release DONE!
Last week I needed to get a press release out but it just wasn’t happening. I knew I could sit there, staring at the jumbled thoughts on the screen waiting for inspiration to hit. Or I could do something else. I chose to do something else. And it worked. The next morning while I was […]
Is getting free publicity REALLY that hard?
Is public relations really all that hard? Lately, I’ve been asking people why they aren’t doing public relations in their business. I mean, after all, a third-party endorsement from the media gives you: – Instant Expert Status – Increased Visibility – Higher Perceived Value, which means higher fees – More People Calling You Wanting To […]
How to get media coverage for your business when business and news are slow
Wondering how to get media coverage for your business? January is traditionally a slow month for business. Many are still on holidays, so often there’s little in the way of news. The upside of this is few are feeding the media stories. That means if you pitch the media during January, your chances of getting […]
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