Many business owners I speak to put off writing a press release. It lies in their “too hard” basket and they never quite find the time or confidence to get it done. Meanwhile, they watch their competition gaining press and wonder why they’re not. In saying that, just firing off any old press release in the […]
500 likers press release giveaway
On Friday the Mum PR Facebook page reached 500 likers. Oh, how I love a round number. It only seemed fitting I pull out a giveaway to celebrate such an occasion. There’s another real reason I’d love to crack open the champers. This week I’m launching a suite of new services that will continue to […]
How one event can lead to a slew of media
I thought I would share a little of what being part of an event can do for your business from a publicity point of view. I will say up front, that being part of Mum Blogging Masterclass was never about gaining publicity for me. It was about teaching mums about blogging and social media and […]
Why your PR campaign needs a social media strategy
Now, more than ever, public relations campaigns need to have a social media strategy around them. Why, you ask? The media landscape is changing, so without it you’ll likely gain less traction on your traditional campaign. When a journalist wants to do a story on you or your business, they’re going to Google you first. When […]
15. #PRPrompts: Build strong relationships
One of the greatest failings of businesses when doing traditional press, new media, social media and blogger outreach campaigns is the inability to create good relationships with influencers. That is, good relationships with journalists, bloggers and social media users. You can have the best press release or product in the world, but if you don’t have […]