Kellie O'Brien Media

Online Marketing Consultant

  • HOME
  • ABOUT
    • ABOUT KELLIE
    • PRESS
    • SPEAKING
  • WORK WITH ME
  • PRODUCTS
  • BLOG
  • RESOURCE
  • TESTIMONIALS
  • CONTACT

How to get media coverage for your business when business and news are slow

January 15, 2014 By Kellie O'Brien 3 Comments

Tweet42
Share
Buffer62
Share7
Pin11
122 Shares

how to get media coverage for your businessWondering how to get media coverage for your business? January is traditionally a slow month for business. Many are still on holidays, so often there’s little in the way of news.

The upside of this is few are feeding the media stories. That means if you pitch the media during January, your chances of getting coverage are higher. You have less pitches to compete with.

But the problem is: you have no news to tell.

So how do you fix that? Well, it’s actually pretty simple really.

If there’s nothing happening in YOUR business, make it up. Well, sort of…

Using statistics to sell your business

Finding a Trend is a great way to sell your business when you’re learning how to get media coverage for your business. The media view statistics and data as newsworthy and sidebar friendly. Even better is they’re perfect to tie into your business, product or service.

You can launch your own survey. Although note: you do need a decent volume of responses for it to hold any weight. Or you can piggyback off survey results from others that relate to your industry.

You can piggyback off other data by reading the financial pages daily. Seriously, those pages are a wealth of ever-changing stories. Stocks go up or down and interest rates fluctuate.

You can search statistics hubs like the Australian Bureau of Statistics or Roy Morgan.

Lastly, you can conduct your own survey. You can have fun with it too. One business used its database to reveal personality traits of different types of coffee drinkers.

My personal experience of how to get media coverage for your business

Another example was the 2011 Australian Women and Social Media survey my business did in conjunction with another business owner.

We used the simple tool www.surveymonkey.com which, if you ask under 10 questions, is free. Besides, the less questions you ask, the more chance people will take part.

We had 700 people respond to our survey about the social media habits of Australian women. From the survey we were able to compile three press releases using the data to craft different angles. To be honest, we could have come up with 20 different angles for press releases. Instead, we opted for plenty of tailored media pitches.

We pitched some business and marketing publications – online and offline – and ended up being quoted in a mass of publications we didn’t even pitch – or have contact with, for that matter. We also fielded enquiries about the survey for months afterwards.

If you’re looking to use your own business as the basis for data, you can send the survey out to your customer base, you can send it out to your market or you can pay a research company to do it for you.

What statistics can give you

Statistics can give you endless juicy story hooks the media can’t resist. I know, because I’ve written more than my fair share of stats stories as a journalist. It’s an easy way to start when learning how to get media coverage for your business.

Statistics stories can also position you as an expert. We tend to give credibility to someone who’s been able to find or create relevant data.

Finding a Trend is just one of four techniques in Trend Reporting.

If you want to tap into more evergreen stories for your business, get a copy of the PR and Marketing News Calendar now.

Evergreen content calendar

Get the calendar for only $29

Tweet42
Share
Buffer62
Share7
Pin11
122 Shares

Filed Under: Public Relations Tagged With: media coverage, traditional media, Trend Reporting

Trackbacks

  1. Uncover news story ideas in your business | Kellie O'Brien Media says:
    September 6, 2018 at 1:23 pm

    […] Ah, I do love this one. There are different types of trend stories, but one type is doing your own research or putting out a survey and finding out what your audience […]

    Reply
  2. Velocity Media and Communications | Kellie O'Brien Media says:
    December 23, 2020 at 2:08 pm

    […] I have used throughout all of my businesses have included sending media releases, piggybacking off the news, public speaking, running events, business blogging, guest posting on other blogs, writing articles […]

    Reply
  3. Find success with your next media call out response says:
    August 26, 2022 at 1:25 pm

    […] If you don’t know what these are, they’re call out services for journalists and bloggers to find talent for stories. They’re a great way for you to connect with journalists or get on their radar, regardless of whether you get picked up. It’s also ideal when news is slow. […]

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

HOME | ABOUT | SERVICES | TESTIMONIALS | SPEAKING | PRESS | AFFILIATE | CONTACT

Copyright Kellie O'Brien Media 2020 • Website Design by Kellie O'Brien Media • Terms of Service • Privacy Policy

ABN: 58 463 021 368